Introducing Raconteur's Digital Hero Academy

The candidate who
communicates best wins elections

Get the training and skills to take your digital strategy to the next level.

On-Demand Courses

Playbooks & Handouts

Expert Coaching

Get Political Marketing Secrets and Coaching to Succeed

Developing your own digital strategy can be complicated. When you don’t have the right training, it can feel impossible. And many campaigns that have a digital strategy aren’t confident they have the right plan.

Be the digital hero of your campaign

Learn from award-winning experts and get the skills you need to direct a predictable, winning digital strategy. Sign up for updates to learn more.

Certification
Examples

Fundamentals of
Digital Strategy
Creating
Organic Content
Digital Content
Copywriting
Email
Marketing
Website
Development

Fundamentals of Digital Strategy

Learn the three key questions at the center of your digital strategy:
Who is my audience? What am I asking them to do? Are they doing it?

Discover how to create and implement a strong digital strategy and identify key tools to evaluate your success.

Creating Organic Content

Discover how effective organic content to drive traffic for your campaign.

Identify organic content opportunities and tools to increase your Awareness, Engagement, and Conversions

Digital Content Copywriting

Learn the keys to copywriting for digital content.

Implement strategic messaging objectives and create organic content for your digital campaign.

Email Marketing

Explore the components of an effective email and how email marketing can benefit your campaign

Focus on managing and optimizing your email marketing to meet campaign goals. Learn how to draft a schedule, send effective messages ,and manage your lists.

Website Development

Discover the characteristics of a campaign website that will help you raise money, persuade voters, and lock down votes

Explore key information on valuable tools that you’ll need utilize your website as a digital hub for your campaign.

The tools you need to win your next election

Digital Hero Academy is a subscription to online masterclasses and expert coaching that gives you everything you need to build your strategy the right way.

On-Demand Video Learning

Through our dynamic masterclass courses, our instructors teach you the tactics and skills you need to succeed in the digital space.

Playbooks & Handouts

Our playbooks, handouts, and reference guides are designed to help you implement what you’ve learned into your campaign.

Expert Coaching

Our award-winning coaches meet with you bi-weekly to guide you through the curriculum, give strategic feedback, and answer any questions. We're here to help!

The Academy simplifies digital marketing into bite-sized chunks that teams can then utilize to develop a winning digital campaign.

Over 48 courses across 18 disciplines, including Social Media Management, Email Marketing, and Analytics.

Strategy
Productivity
Communication
Leadership
Marketing
Negotiation
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Strategy

How to Grow a Business

Growing a business shouldn’t be a mystery. Sadly though, running a business remains a guessing game to lots of business owners. In this course, you’ll learn how each of the six key areas of your business work together to drive profit and revenue.

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Productivity

How to Grow a Business

Growing a business shouldn’t be a mystery. Sadly though, running a business remains a guessing game to lots of business owners. In this course, you’ll learn how each of the six key areas of your business work together to drive profit and revenue.

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Digital Hero Academy