Introducing Raconteur's Digital Hero Academy
The candidate who
communicates best wins elections
Get the training and skills to take your digital strategy to the next level.
Playbooks & Handouts
Get Political Marketing Secrets and Coaching to Succeed
Developing your own digital strategy can be complicated. When you don’t have the right training, it can feel impossible. And many campaigns that have a digital strategy aren’t confident they have the right plan.
Be the digital hero of your campaign
Learn from award-winning experts and get the skills you need to direct a predictable, winning digital strategy. Sign up for updates to learn more.
Fundamentals of Digital Strategy
Learn the three key questions at the center of your digital strategy:
Who is my audience? What am I asking them to do? Are they doing it?
Discover how to create and implement a strong digital strategy and identify key tools to evaluate your success.
Creating Organic Content
Discover how effective organic content to drive traffic for your campaign.
Identify organic content opportunities and tools to increase your Awareness, Engagement, and Conversions
Digital Content Copywriting
Learn the keys to copywriting for digital content.
Implement strategic messaging objectives and create organic content for your digital campaign.
Explore the components of an effective email and how email marketing can benefit your campaign
Focus on managing and optimizing your email marketing to meet campaign goals. Learn how to draft a schedule, send effective messages ,and manage your lists.
Discover the characteristics of a campaign website that will help you raise money, persuade voters, and lock down votes
Explore key information on valuable tools that you’ll need utilize your website as a digital hub for your campaign.
The tools you need to win your next election
Digital Hero Academy is a subscription to online masterclasses and expert coaching that gives you everything you need to build your strategy the right way.
On-Demand Video Learning
Through our dynamic masterclass courses, our instructors teach you the tactics and skills you need to succeed in the digital space.
Playbooks & Handouts
Our playbooks, handouts, and reference guides are designed to help you implement what you’ve learned into your campaign.
Our award-winning coaches meet with you bi-weekly to guide you through the curriculum, give strategic feedback, and answer any questions. We're here to help!